About Annie Sloan and the Annie Sloan brand


Annie Sloan

As one of the world’s most respected experts in paint, color, and decorative painting techniques, Annie Sloan is often deservedly given the title of “a paint legend.” Annie has had a major influence on the painted furniture revolution through her easy approach, lively and creative attitude to painting and through the incredible popularity of her paint creation, Chalk Paint® decorative paint by Annie Sloan. Annie has a strong desire to communicate and empower people creatively, which she does through her articles in the media, TV and radio appearances, books, blog, social media, videos, workshops, Chalk Paint® and complementary products. 

Annie trained as a fine artist and turned to decorative work after university in the mid 1970’s, while painting murals in houses as commissions.  By 1987 Annie had written the phenomenally successful book, 'The Complete Book of Decorative Paint Techniques,' considered to be the industry bible on the subject.  Unable to find the style of paint she wanted to work with, Annie used her knowledge of color, paint, pigments and art history to invent Chalk Paint® in 1990.  In 2000, Annie opened a shop in Oxford to showcase Chalk Paint®, lead workshops, and offer interior design services.  Many more books followed, as did shops eager to sell Annie’ s paint and products.  There are now more than 1200 Annie Sloan Stockists throughout the world that sell Chalk Paint® and an ever-expanding portfolio of complementary home décor products and accessories.

Annie lives and works in Oxford with her husband David who runs the business with her. Born in Australia to a Scottish father and a Fijian mother, Annie moved to a farming life England when she was ten years old. With spells in South Africa and connections to France and the USA, Annie feels she has world roots. Annie has three sons and has lived in Oxford for the last 25 years.

Chalk Paint®, Soft Wax & Annie Sloan Decorative accessories

Chalk Paint® is a unique zero-VOC decorative paint, made in the USA to Annie Sloan’s unique formula.  It sticks to just about any surface, inside or out, with no need to sand or prime.  Inspired by 18th and 20th century décor and design, the line comprises 32+ decorative and historic colors that can be easily mixed to create an extensive color palette.  With its velvety matte finish Chalk Paint® makes it simple to transform furniture, walls and floors.  Anyone can achieve great results – from the novice to the experienced upcycler, artist, or designer.

Alongside the original launch of Chalk Paint®, Annie developed Soft Waxes in clear and dark (antique), which are used to give protection and durability to painted projects.  Annie introduced additional decorator’ s accessories, including her now extensive line of brushes for paint and wax, as well as lacquer for floors, découpage medium, craqueleur varnish for a crackle finish, and gold size for easy application of metallic embellishments.


Annie has written more than 20 best-selling books on traditional paints, colors and techniques, with total sales of well over two million worldwide, printed in eleven languages. Recent titles published by Cico Books include: 

‘Annie Sloan’s Room Recipes for Style and Color’ (2014) 

‘Color Recipes for Painted Furniture and More’ (2013)

‘Quick & Easy Paint Transformations’ (2010) 

‘Creating the French Look’ (2008)

The Annie Sloan Work Book (published by Oxfordfolio) was launched in 2012 and is sold by Annie Sloan Stockists to assist their clients in planning and sketching their own projects.